A modern house of Mediterranean longevity

LUMA begins where fire meets sea – on the volcanic slopes rising above Sicily’s eastern coast.

Here olive trees grow in mineral-rich soil shaped by heat, altitude and wind.

LUMA is a contemporary essentials house: elemental Sicilian oil, expressed with modern design and measurable purity.

The oil is the first expression. More will follow.

What makes LUMA different

  • Volcanic Sicilian origin

    Our oil comes from the Etna area, where each eruption enriches the soil with new minerals.
    Olive trees here produce oils naturally rich in phenolics — the essence of the landscape.

  • Measurable purity

    Each batch is selected for low acidity, naturally high polyphenols, and clean peroxide and K-values. We validate every lot through independent lab analysis and expert sensory evaluation.


  • Minimal ritual & design

    A calm, intentional ritual.
    A quiet design language that lets the origin speak.
    A modern practice for Mediterranean longevity.

The first LUMA oil

A limited early-harvest extra virgin olive oil from the Etna area — green-fresh, structured, rich in phenolics.

Selected from micro-lots that meet strict chemical and sensory thresholds.


• Origin: Etna area, Sicily

• Harvest: early harvest, cold extraction

• Free acidity: ≤ 0.20–0.30%

• Polyphenols: ≥ 350 mg/kg

• Sensory: green, clean, no defects

• Storage: stainless steel tanks, controlled temperature

Join the First Batch

How the first batch works

  • Harvest

    Early-harvest olives from micro-plots around Mt Etna – picked when phenolics peak and flavor is bright, green, and alive.


  • Selection

    Each lot is checked for low acidity, high polyphenols, and sensory purity. Only the best micro-lots become LUMA.


  • Release

    Small, numbered batch. Limited first drop. Join the early list to be notified when the first edition is ready.
Join the First Batch

LUMA micro-lot

Not all early-harvest oils qualify. LUMA uses a simple, strict framework to select only exceptional micro-lots from the Etna area.

  • Fruit integrity – early-picked olives with naturally low free acidity.
  • Phenolic richness – high polyphenols linked to flavor, stability, and vitality.
  • Sensory clarity – a green, structured, defect-free profile confirmed by expert tasting.


These are the standards every micro-lot must meet to become LUMA.


How to use LUMA

  • Morning Ritual

    Take 1 tablespoon (10–15 ml) of LUMA on an empty stomach for optimal absorption.

    Supports antioxidant activity, gut health, and steady morning energy.

  • Daily Use

    Use LUMA as a finishing oil to add brightness and preserve active polyphenols.

    Enjoy raw or warm—not for high-heat cooking—to keep flavor and vitality intact.

  • Longevity Dose

    Most research on high-phenolic oils recommends 10–20 ml per day as a meaningful intake.

    A simple, daily habit that compounds over time.